Privacy Policy
Effective Date: January 31, 2026
Welcome to TrUsMileWay. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website https://trusmileway.com interact with our content, and engage with our services. Please read this policy carefully to understand how your data is handled.
Controller of Personal Data & Company Information
Brand: TrUsMileWay
Operated by: GVM International Ltd
Company Registration: Bulgaria, UIC: BG208378819
Registration Address (Legal): Sofia, Mladost 4, bl.482, ent.2, floor 9, ap.25, Bulgaria
Business Address: 66 Paul Street, London EC2A 4NE, United Kingdom
Contact for Data Privacy Matters:
Email: [email protected]
Website: https://trusmileway.com
This Privacy Policy applies to all services provided under the TrUsMileWay brand by GVM International Ltd.
Information We Collect
We collect personal and non-personal information to enhance your user experience and deliver meaningful content and services.
a. Personal Information
You may provide personal data voluntarily through:
Newsletter sign-ups
Contact forms
Affiliate link clicks or inquiries
Partner listings and submissions
This may include:
Name
Email address
Payment information (processed by third-party providers; TrUsMileWay does not receive or store your payment details)
b. Non-Personal Information
We automatically collect certain technical and usage data, such as:
Browser type and version
IP address
Operating system
Device information
Pages visited and time spent
Referral sources, including UTM tracking parameters used in URLs to understand marketing campaign performance
Use of cookies and analytics tools
How We Use Your Information
We use the information collected to:
Respond to your inquiries and provide services
Provide personalized experiences and content
Operate and improve our website
Share resources, travel tips, and sustainable products
Send newsletters and updates (if subscribed)
Analyze site usage via tools like Google Analytics
Display maps using third-party mapping services
Track marketing effectiveness using UTM parameters
Comply with legal obligations
Process affiliate transactions (never direct bookings or payments)
Legal Bases for Processing
We process personal data when you provide consent (e.g., newsletters) and where necessary for our legitimate interests (e.g., website security and improvement) or to comply with legal obligations, as applicable.
Refusal to provide data has no adverse consequences, but may limit some services.
You can withdraw consent at any time (see Section 10).
Cookies, Tracking Technologies, UTM Links & Meta Tags
We use cookies and similar technologies to:
Improve website functionality and performance
Remember your preferences
Analyze traffic and user behavior via Google Analytics
Track affiliate link clicks for commission purposes
Measure marketing campaigns using UTM tracking parameters included in URLs
Meta Tags: Meta tags are used on our website to control how content appears on social media and search engines. These tags do not collect personal data or track users, so they are not considered tracking technologies.
For detailed information on cookies and tracking: Please see our separate Cookie Policy.
You may disable cookies in your browser settings. Note that this may impact your experience on our site.
Third-Party Tools, Services & Links
Our website uses and may link to third-party tools, services, and platforms to operate the site and provide features, including:
Mapping services (to display locations and support your browsing experience)
Analytics tools (e.g., Google Analytics) to understand website performance and improve content
Affiliate networks and tracking tools (for Green Gear Shop products and travel essentials)
Email marketing and communication tools (for newsletters and replies to inquiries)
Social media tools and embedded features (e.g., share buttons)
These services may collect and process data in accordance with their own privacy policies. We do not control their data practices. We encourage you to review their privacy policies before providing personal information or completing any transaction on third-party websites.
International Data Transfers
Some of our service providers and third-party partners may process personal data outside the European Economic Area (EEA), including in countries that may not provide the same level of data protection as your home country. Where such transfers occur, we take steps to ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or other lawful transfer mechanisms. You may contact us at [email protected] for more information about these safeguards.
Sharing Your Information
We do not sell, rent, or trade your personal data.
We may share data with:
Trusted service providers (e.g., email marketing, analytics, hosting)
Affiliate partners (for commission tracking only, never for direct sales)
Authorities if required by law or to protect rights and safety
We do not share your data with unrelated third parties.
Links & Booking Disclaimer
TrUsMileWay is a promotional platform operated by GVM International Ltd. We do not process bookings or payments directly.
Our site contains links to third-party websites, including:
Eco-Stays and sustainable accommodations (hotels, lodges, eco-resorts, villas, houses, etc.) via direct links to partner booking pages
Green Gear Shop products and travel essentials via affiliate links (e.g., travel accessories, reusables, clothing, kits, and more)
Important:
All bookings and purchases are made directly on third-party partner websites
TrUsMileWay does not control, manage, or guarantee the services, quality, or experience provided by our partners
We are not liable for dissatisfaction, cancellations, pricing errors, or product/service issues from our partners
Please review third-party privacy policies before booking or purchasing
Data Retention
We retain personal data only as long as necessary for:
Providing services
Complying with legal obligations
Enhancing user experience
Data provided via contact forms is deleted upon your request or after 12 months of inactivity.
You may request data deletion at any time (see Section 10).
Data Security
We implement appropriate technical and organizational measures to secure your data. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to protecting your information.
Your Rights
Depending on your location and applicable laws (e.g., GDPR), you may have the following rights:
Be Informed – Know how your data is collected and used
Access – Request a copy of your personal data
Correction – Request correction of inaccurate data
Deletion – Request removal of your personal information (“right to be forgotten”)
Restrict Processing – Limit how your data is used
Object – Object to specific data uses (e.g., marketing)
Data Portability – Receive your data in a machine-readable format
Not Be Subject to Automated Decision-Making – Opt out of automated profiling
Withdraw Consent – Withdraw consent at any time, without affecting prior lawful processing
File a Complaint – Contact the relevant supervisory authority (e.g., Bulgarian Commission for Personal Data Protection)
To exercise your rights, contact us at:
Email: [email protected]
Newsletter & Communication
By signing up for our newsletter, you agree to receive occasional emails related to sustainable travel, products, and blog updates.
You can unsubscribe at any time by:
Clicking the “Unsubscribe” link in any email
Contacting us at [email protected]
Children’s Privacy
Our services are not intended for children under the age of 14. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 14, we will take steps to delete such information promptly.
Search, Blog & Emissions Calculator
Features such as search functionality, our inspirational blog, and our emissions calculator may collect anonymized or aggregate data to improve functionality. No personally identifiable information is required to use these tools.
Partners & Featured Accommodations
We may collect and store contact details, images, and descriptions provided by our partners (e.g., accommodation owners) for promotional purposes on our website.
Important:
All listings are for promotional use only
TrUsMileWay does not process bookings or payments for accommodations
Partners are responsible for ensuring their content is accurate and up to date
We do not collect sensitive business or financial information from partners via this website
TrUsMileWay is not liable for bookings, customer satisfaction, pricing errors, or service issues at any featured accommodation
If you are a partner and wish to update or remove your listing, or request deletion of your data, please contact us at [email protected]
Policy Updates
We may update this Privacy Policy from time to time to reflect legal, technical, or service changes.
When we do, the updated version will be posted here with a revised “Effective Date”. We encourage you to review this policy periodically to stay informed.
Contact Us
For any questions, concerns, or requests regarding your data or this Privacy Policy, contact us at:
Email: [email protected]
Website: https://trusmileway.com
Business Address: 66 Paul Street, London EC2A 4NE, United Kingdom
Thank you for trusting TrUsMileWay with your privacy. Every click helps us build a greener world — one Green Mile at a time.